It all started in a place called “Adamama”.
Hagai Hirschfeld, “Venatata” CEO of the economic corporation, met Aviv Beilis Lerner. Together they created, lived in, and operated in the first eco-farm in Israel- Adamama.
A few years past, they separated, and the farm had to shut down.
Hagai joined another ecological project – a rehabilitation plant nursery named “ the yard/ hachazer ”.
Hagai called Aviv to join and be a rehab coach. Aviv, who has a huge heart, took the offer and started creating a project with the residents, a garden.
On a mission to make “Hachazer” an even better place and to find the right branding and marketing strategies, Hagai consulted with Shai Attias. He was looking for the perfect person to brand the “Hachazer”. Shai had to think about it and eventually he offered himself! Today, Shai is the CEO of “Venatata”.
A few months later “Hachazer” continued to grow on its own without the three. Soon after, in September 2019, “Venatata” association was established. Aviv named it “VENATATA”, which means, “and you have planted”, as a reference to a Jewish saying “ve’ahavta” which means, “and you have loved your fellow like you have loved yourself”.
Aviv, Shir and Udi, additional founders of VENATATA, called Shai, Hagai, Oren, Niv, Dor and Maozm and introduced them to the mission of Venatata – To bring nature into cities – from there, the rest is history.
At Venatata, our dream is big and real and becomes more alive in every moment that we get to do what we do.
The Venatata association operates for the development of ecological forests in cities and villages.
We contribute to the balance of local eco systems and strengthen the social and geographical periphery. We bring communities together, promote economic sustainable growth, and encourage a culture of planting and maintaining trees as an educational tool for the connections of man with nature, and man with man.